“We were challenged to have the shakes be something that will truly be a differentiator for us,” said Danerish Root, delicatessen sales manager, ARO. The shop will offer scooped ice cream, original and traditional milkshakes as well as gourmet cookies. Wanting to add more “attractions” to its stores, Associated Retail Operations (ARO) collaborated with team members at AFS to develop a shop, menu and sales and marketing plan to make the most of the exclusive brand. It is a multi-million-dollar brand and continues to get bigger and bigger.” “Red Button Vintage Creamery is not only one of the most popular brands of ice cream in the region but is demonstrating itself as a real player in other categories as well. “It’s been remarkable to see the brand grow,” said Boyd Irving, vice president of exclusive brands for AFS. Tomorrow at noon, at Macey’s in Provo, Utah the store will introduce the first, free-standing, 100 percent branded, Red Button Vintage Creamery Treat Shop. Then, this winter, Red Button Vintage Creamery candy debuted on AFS members’ shelves and future plans include gourmet popcorn and in-line peg candy. Several independent store owners, including Peterson’s in Riverton, Utah and Ridley’s in Midway, Utah, introduced scooped ice cream in their stores.

What started as an ice cream line expanded to include gelato and fruit and cream pies.

When Associated Food Stores (AFS) launched Red Button Vintage Creamery ice cream years ago it was with high hopes, lofty goals and maybe a few sleepless nights as team members put months of work to the test.

Macey’s Launches Red Button Vintage Creamery Treat Shop

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